I will be using this short brand introduction clip to either open or close some of my projects. I like the simplicity of the animation appearing on a white background. It works well as a standard version.
However, I like the idea of having different versions of the branding clip for different projects. Sometimes, the simplicity of the white background is too boring, and I would want to see something more funky or creative.
I made one of these alternatives, which can be seen in the video.
I shot some stock footage of a relatively clear sky showing minimal cloud coverage and an afternoon moon. I thought this would be a visually appealing background that wouldn’t detract focus from the logo animation.
I put it together in Premiere Pro. To differentiate it more from the standard version, I made some slight changes. The ‘clabproductions’ lettering is ‘typed’ rather than appearing all at once. Then at the end I have a bird fly accross the screen, and as it passes over the lettering, the ‘lab’ turns red.